Sales + Events

An effective Business Development strategy focuses on building and maintaining strong generative relationships. We can develop a clear outreach strategy to generate quality leads, drive growth through pre-booked sales and establish you as a destination venue. The objective is creating strong brand awareness; defining your target audience and catering to your ideal demographic.

Our key focus points include pipeline management, account management, 3rd parties, online portals and networking.  We can also advise on maximising revenue by leveraging your existing clientele and how to grow your database; advising you on the best places to be seen and how to be heard. 

Having the right systems in place change everything, we work with several partners and have experience recommending, implementing, training and setting up the right systems to ensure your customer journey is right from pre-enquiry to post-event. We can advise on the best fit for you; from an enquiry management platform, restaurant management system, customer engagement platform - even down to the mapping of the best phone system.

Getting your Events process right can be transformative. The UK Events industry alone was worth £19.2 billion in 2017. We can advise on the best strategy and focus for your events strategy - be it Corporate Conferences, DDR's and Meetings or Consumer; from milestone birthdays to Weddings and  all the celebrations in between. We focus on building the right customer journey including enquiry stage, proposals, minimum spends, hire fees, events management, supplier relationships, function sheets and how to ensure you capture the business time and time again.

Understanding your Data, Conversion Rates and Booking Trends can effectively inform your future strategy. Identifying when your customers are booking, who your big spenders are and ensuring you are rewarding loyalty. Establishing your peaks and off-peaks, your regulars and business trends can help you understand the gaps and opportunities. Analysing your data allows you to build key sales actions into your strategy and develop accurate forecasting.

Sales and Marketing are best buddies, any effective strategy will always see them hand in hand. Building a recognisable brand is where it starts, but understanding your online presence, how it translates throughout your customer journey and how you engage with your clients is where the Marketing magic comes in. Building a massive database is great - marketing will leverage that database and when used effectively can provide the warm leads needed to convert directly into sales. From trigger marketing comms to say 'Happy Birthday' on someone's special day to offering a 'Surprise & Delight' prize to reward your most loyal customers.